For the past couple of Olympics, P&G has been a “proud sponsor” of the games, putting out commercials to show their support. Their most recent ad campaign is “Raising an Olympian,” and one of their commercials that came out recently is posted above. Now, I’m all for this feeling of family supporting you but that’s not the message. It states at the end of the video: “For teaching us that falling only makes us better” and then says, “Thank you, Mom” with a “#BecauseOfMom.” While watching this video, I did get a little teary-eyed for the love and appreciation these kids had for their mom, but what about the dads?
Most of the P&G products connected to the campaign are geared towards women. The end of the ad shows their different brands such as Tide, Pampers, Gillette, Duracell, and Bounty. Three of these five – Tide, Pampers, and Bounty – are typically identified with women and have commercials with only women in them. A fourth, Gillette, consists of products specifically for men and women – Gillette Venus, for example. It’s a clever advertisement ploy, and I’m sure many women viewing this commercial feel grateful because they are a mom or have a mom who they look up to, but we as a country do not need a public ad campaign giving credit only to mothers for raising kids when a child can and should consider men and women to be their support system.
A person who supports a child can be a mother, father, sibling, aunt, uncle, grandmother, grandfather, cousin, teacher or mentor of any sort who has provided the love and support that has helped a child succeed. I personally give thanks to my mom, dad, stepmom, sister, brother and extended family for believing in me and giving me opportunities to be who I am today. The love and acceptance I have received from each of these people in my life has helped me to succeed.
Emma Boillotat is an intern for the month of January 2014 at Men Can Stop Rape. She is originally from Hanover, New Hampshire and goes to Goucher College in Towson, Maryland. She will be graduating May 2014 with a major in Sociology/Anthropology and minor in Spanish.Share